SVP, Group Planning Director, Saatchi & Saatchi
“I have worked with BrooksRose Market Research for the past 10 years. They have always been highly responsive, easy to discuss research issues and information needs, and are prompt and reliable on timing and deliverables. What impresses me the most about BrooksRose is the personable interactions with their project managers from the start to finish of a project. It feels like I have a customer research group in-house working side-by-side with my analysts and planning team.”
Vice President and Director of Research, Hill Holliday (Erwin Penland)
“We have been working closely with Mitchell Brooks and BrooksRose Marketing Research for years on projects ranging from healthcare to technology. They have been especially helpful in developing critical shopper insights via shopper intercept studies for the largest wireless carrier in the U.S. They can work within any budget and timeframe to deliver strategic, actionable insights which are directly incorporated in our advertising communications.”
Senior Vice President and Senior Account Strategist, BBDO
“I’ve worked with Mitchell Brooks and BrooksRose Marketing Research for nearly as long as they’ve been in business. We have done a range of projects together, from rapid quantitative projects to in-depth qualitative explorations. They come through every time, and they bring back information that helps us refine our strategic thoughts or confirms the ideas we’ve developed.”
Co-Founder and Principal, NewMediaMetrics, Inc.
“I have been working with BrooksRose for over 25 years, employing their expertise and professionalism on hundreds of projects. Whether it’s a fast turn-around project or a large scale quantitative strategic study, BrooksRose consistently delivers above and beyond expectations. They meet every business challenge with a proactive and personal investment providing smart research and business solutions across a broad range of clients. These have included some of the largest companies in media, consumer package goods, telecom, technology, and retail. They are an exceptional and valuable research and business partner.”
Director of Marketing, Fuji Photo Film USA
“A number of different Fuji business units have worked with BrooksRose Marketing Research on both qualitative and quantitative projects. Mitchell has personally moderated focus groups for us resulting in meaningful, actionable findings. The firm has conducted online and telephone surveys for Fuji, which were carried out in a timely, efficient, and useful and productive manner. BrooksRose has also worked with us and our most important customers; which not only provided critical information and analysis, but also reflected well on Fuji.”
Marketing Manager, Carvel Corporation
“We have conducted a range of projects over many years with Mitchell Brooks, including tracking studies, product reformulation and taste tests, and custom copy tests. With BrooksRose the work is always completed on time, and the findings get to the most important issues, helping us to make informed decisions rapidly. Study findings from BrooksRose are acted upon; they are not just reports in binders that are never utilized.”
Senior Partner, Lumentus
“I have worked with Mitchell for well over fifteen years for product and corporate advertising on behalf of clients that range from financial services to soft drinks. His work is always nothing less than excellent: from effective recruiting, to insightful discussion guides and moderating, to comprehensive analyses. When we need to talk to our target audiences, BrooksRose is always our first call.”
Group Planning Director, Doremus Advertising
“BrooksRose has done a great job for us on projects involving hard-to-get respondents. They have unfailingly gotten the right people for us, whether CFOs, money managers, or journalists. Interviewing of B2B respondents is also very good, as they understand business and financial issues and language. Projects are done quickly and painlessly.”
Director of Strategic Planning and Research, The Kaplan Thaler Group
“I have worked with hundreds of marketing research companies during my many years in the business. The strength of BrooksRose is Mitchell’s and the team’s extremely close involvement with the project. Mitchell has vast experience in marketing and advertising as well as research, and business acumen that is always valuable to the agency and our clients. When you work with BrooksRose they become part of your team, and it is clear they care as much as you do about the project. The dialogue is ongoing, and this results in stronger study designs and more meaningful insights that add real value. BrooksRose does not rely on any one methodology or service. They keep current with new techniques and are not afraid to suggest and execute them. You get objective thinking and unconventional solutions.”
Vice President, Brand Development Director, Beber Silverstein Group
“I have known Mitchell Brooks for many years, and he is someone in the research community who can genuinely help a company or agency obtain the right information that contributes to achieving marketing objectives. BrooksRose has worked with us in both qualitative and quantitative areas. Mitchell has personally moderated focus groups for us, and he is a truly outstanding moderator and in-depth interviewer. The firm has also worked on tracking programs to monitor the progress of our clients and the impact of our efforts. Mitchell’s business insight is uncommonly good, and he and his firm are a pleasure to work with.”
CEO, Sharpe Partners
“As a digital marketing agency we must partner with marketing research resources that understand the benefits and limitations of online research. BrooksRose has the capability to execute online research when it makes sense, or to suggest and implement another method when online research is not appropriate. BrooksRose has consistently helped us serve our clients with thoughtful and cost effective research and insight. And critically, they are a reliable resource for our own new business development, delivering quick, proprietary and illuminating information.”