Comprehensive Marketing Research Programs
Audience profile definition
Awareness, attitudes and usage (A&U)
User attitudes/motivations/benefits evaluation
Company/brand image research
Pricing strategy
Segmentation studies
Customer satisfaction
Employee surveys
New Product/Service Development
Exploratory focus group interviewing
Concept evaluation and positioning
Name/product/package pre-tests
Product testing/reformulations
Test marketing research programs
Conjoint evaluations
Communication Research
Advertising/creative development
Custom advertising evaluation (copy testing)
Tracking research programs
Design/promotion evaluation
Website development and evaluation
Financial Marketing Research
Senior executive surveys
Investment community attitude surveys
New financial products/services evaluation
Merger/acquisition evaluation
Healthcare Research
Surveys and evaluations among doctors, patients and critical intermediaries (hospital administrators, nurses, caregivers, pharmacists, corporate benefits personnel)
Public Affairs
Public attitude surveys (governmental, institutional, corporate)
Professional audience surveys (academic, professional services, medical)